About Patrick Herning :
How a Tech Entrepreneur pioneered change in the fashion industry. 

Patrick Herning takes a truly modern and thoughtful approach to brand marketing and influencer engagement. From a robust, multi-level project to an intimate activation, Patrick immerses himself in a brand, becoming an organic extension of each client and their internal team. His impressive background spans from business development during the initial tech boom of Silicon Valley to fashion, lifestyle and philanthropic clients, projects and major marketing initiatives throughout the country.  

From 1996 to 2006, Patrick was one of the first 50 employees at Cybersource in Silicon Valley responsible for business development for their partner channels. After the company he helped build and grow IPO’d, he held two other business development positions at leading technology companies in Silicon Valley, ultimately culminating in VeriSign’s acquisition to PayPal. From there he relocated to Los Angeles where he formed Fathom Event Strategy, a marketing and communications agency.  

After building a successful boutique brand, global communications agency HL Group acquired Fathom. Now, after heading up business development efforts on the West Coast at HL Group for over 5 years, Patrick combined his vast experience, talent for business development and extensive client and influencer relationships to form PMH partners. 

In his influencer marketing and engagement practice, Patrick considers his clients, vendors and colleagues to all be true partners. He remains close to the work, understands the cultural nuances of each opportunity and undoubtedly leaves his mark on every project with which he is involved. 

FORTUNE

Why Fashion Designers Are Finally Starting to Stitch Up High-End Apparel for Plus-Size Women

BY
KRISTIN LARSON
November 11, 2019 6:30 PM EST

It took cult fashion blog Man Repeller profiling Katie Sturino, founder of Megababe beauty products, for the body-positivity influencer to finally see that when it came to finding clothes that fit, her size was not the problem—the fashion industry was the problem.
“I was reading the comments on it and women were saying how nice it was to see someone with their body shape represented,” said Sturino, who uses social media to encourage women to wear what they like and to call out fashion companies that offer a limited range of sizes.
Sturino's Instagram has 389,000 followers, and she runs recurring features like #supersizethelook, which shows a celebrity fashion look and the look recreated in a larger size, and #makemysize, which shows selfies of the influencer trying on too-small clothing in retail dressing rooms.
Historically speaking, luxury fashion has always been about exclusivity, say analysts like Marie Driscoll, managing director, luxury and fashion at Coresight Research, a global research and advisory firm.
“Luxury has had to incorporate inclusivity into their DNA and part of the way they’re doing that is through plus-size apparel,” said Driscoll.
The U.S. women’s plus-size clothing market will be worth $30.7 billion in 2019, growing around 4% to reach approximately $31.9 billion in 2020, and increasing by 3% to hit $36.3 billion by 2025, according to Coresight Research.
Even though the average size of U.S. women is 14 and above, luxury fashion apparel remains the market most resistant to plus-size fashion, making up just .6 % of luxury clothing sold online compared to plus-size mass-market fashion at 11%, according to Edited Retail Data. The firm defines plus-size as any size 14 and above.

“There has been a huge push for inclusivity in all areas of retail, whether it's dress sizes in apparel or skin tones in lingerie and beauty,” said Kayla Marci, market analyst at Edited. “Apparel is integral to day-to-day life and all consumers want to feel included. Demand for size-inclusivity has ramped up in recent years and it's only going to continue to grow.”
Diane von Furstenberg, maker of the iconic wrap dress, was the first brand Sturino called out on #makemysize. The designer listened. On Nov. 5, DVF celebrated the launch of her extended-sizes collection with retailer 11 Honoré and Sturino co-hosting the event.
And DVF isn't the only luxury brand that stepped up its attention to plus-size consumers. This year, Italian luxury house Dolce & Gabbana announced it would extend its sizing, joining the growing company of fashion designers offering size-inclusive fashion like Tanya Taylor, Carolina Herrera, Veronica Beard, Jason Wu, Christian Siriano, and Adam Lippes.

Classic Blues

Happy Thanksgiving from Capitol de Beaute! 
I hope your day is filled with joy & laughter! 
xo, melanie 

I am forever in awe of the universe. How beautifully connected & in alignment some things fall, which  brings me to this amazing person. Paper Greats  Founder, Selina Fletcher. I met Selina at the ShiftCon Conference in Atlanta 7 weeks back. As most know, I am a lover of color, graphics, chic style & eco friendly! Selina’s newly launched line @papergreats drew me in, as well as her honest, kind nature. Needless to say, we had a great chat about being a small business owner, sustainability & the ebb and flow of everything! . #itsalot . 🌱🙌🏾 .

I love Paper Greats motto & about story on her website. It inspires me even more to keep the planet front and foremost on my mind & the positive messages we can convey every day by being present. .
.🌍♻️❤️ .

Paper Greats About:
You're here. You're great. What a papertunity!

Welcome to Paper Greats. Life can be messy, complicated, overwhelming, and busy. We all have good days and bad days and we aim to live life beautifully, positively, and responsibly.
Recognizing not all superheroes wear capes, we prefer to use our powers for good. We marry beauty with sustainability and we believe in being kind to ourselves and the planet.

We know how tough it can be to juggle it all when you're just trying to get the kids to school on time so we strive to make life a little bit easier for our consumer. .
. .
We are focused and committed to taking you from surviving to thriving by making beautiful and playful products.

We hope to give you more time for yourself, your family, more time for fun, kindness, and generosity.

Life is short -  let us take something off of your plate and put it on ours.

Hugs & Sparkles, The Paper Greats Team
. -Selina, thank you for the lovely box of beautiful. . Your beautiful soul matches your brand so perfectly, you are truly an inspiration & yes, the original ‘Idea Jedi’
xo, Melanie .
#photocred @capitoldebeaute #fromthedeskofcapitoldebeaute

{photo property of ikea}

MARKERAD Limited Home Collection

Just in time for the anticipated November 12th opening Virgil Abloh's 'Figures of Speech' exhibit at the High Museum-Atlanta, comes the release of the limited edition, coveted & several years in the making, Ikea 'MARKERAD collection! 

Created by the multi-talented, Virgil Abloh, Founder and CEO of Milan-based cult brand, Off-White and Artistic Director of menswear at Louis Vuitton, this capsule is sure to sell out within hours!! 

The release date is November 1st! Purchases are limited to one per person. I suggest skipping the Halloween candy-coated shenanigans and camping out on the steps of your local Ikea!! This is a DO NOT MISS!! 






Feast your eyes! Here's the rest of the collection compliments of Vogue Mag!!

Atlanta | October 2nd, 2019 | 94 degrees 

Looking for a place to chill while waiting for Fall to kick in?! 
If you love flowers like I do, here's the perfect place! 

Flower General by Carlstedts on South Cobb Drive! 
(Upper Westside Atlanta)

Loaded buckets of gorgeous blooms & floral design everything, the temp in the flower coolers are a nice sweater weather-wearing 38 degrees! Mmm hmm. so nice. I could have stayed there all day! 

Stop by & take it all in! It is divine! 

Flower General by Carlstedts also offers floral design space rental too! Grab your girlfriends, bring bottles of bubbly & make fresh bouquets to take with! They are full service everything! 

Check them out! They have 15 stores across the Southeast! www.flowergeneral.com