Melanie Woodroffe is a content and user-experience designer for global brands, but she’s also run her lifestyle blog, Capitol de Beauté, for more than 13 years. This fall, she launched her own clean beauty line, Cheers to Good Skin.

Neighborhood
Mableton (West Atanta Burbs)

Beauty beliefs
I worked for Estée Lauder years ago, which is where I gained my passion for skincare. With a price point from $38 to $78, my line is accessible luxury. Our philosophy is proper skin alchemy for all skin types.

Giving back
More than 20 years ago, I came to Atlanta not knowing a soul. I started volunteering with Hands On Atlanta, and it changed everything. I’ve worked with the March of Dimes and the National Arthritis Foundation as a keynote speaker—I was diagnosed with rheumatoid arthritis at eight years old. Currently, I work with the Fashion Group International of Atlanta and American Craft Council Atlanta.

Your style
Handmade, vintage, sustainable. Luxury does not have to mean expensive. I love shopping consignment. And jewelry—always jewelry.

Celeb style crush
Victoria Beckham

Five fall closet must-haves
Pleather, cashmere anything, long knitted vest/duster, natural accessories, metallics

Brand to know
Atlanta-based Chloe Kristyn